Government projects half a million more private rented households by 2035
The government forecasts an additional 500,000 households renting privately in England by 2035, raising questions about the supply of rental homes amid landlord concerns over market challenges and regulatory changes.
The government has released projections indicating that the number of households renting privately in England could increase by half a million by 2035. This forecast accompanies plans to extend Awaab’s Law, which addresses housing conditions, to the private rented sector. The announcement has sparked debate among landlords, many of whom express scepticism about where the new rental homes will come from given current market pressures.
Landlords and letting agents report a mixed picture. Some landlords are reducing their portfolios, citing rising mortgage costs, increased regulation such as the Renters’ Rights Act, and concerns about profitability. Others are shifting towards more corporate approaches, including operating through limited companies or investing in Build to Rent developments backed by institutional investors and pension funds. This suggests a potential consolidation in the landlord population alongside growth in professionally managed rental properties.
Government forecasts and landlord reactions to rental market growth
The government’s forecast focuses on the number of households renting privately, not the number of landlords. It acknowledges uncertainty about future landlord numbers and suggests consolidation may occur. Build to Rent schemes and institutional investment are expected to contribute to the increase in rental homes, while social and affordable housing programmes may relieve some pressure on the private rented sector.
Landlords such as Jo Westlake recall a time when expanding portfolios was more attractive due to lower mortgage rates and fewer regulatory burdens. Now, the prospect of further investment is less appealing, with some landlords actively selling properties. This contrasts with the government’s projection but does not necessarily contradict it if fewer landlords manage larger portfolios or if new rental homes come from different sources.
The government’s projection is a long-term forecast, nearly a decade away, while landlords are making decisions based on current conditions. This temporal gap means both perspectives are valid but reflect different realities. The private rented sector in 2035 could look very different, with fewer individual landlords but more rental homes overall, possibly managed by larger, more professional operators.
Impact of Renters’ Rights Act on landlord management and costs
Research indicates landlords are increasingly relying on letting agents to manage the additional responsibilities introduced by the Renters’ Rights Act. While employing agents can help navigate complex regulations, ultimate responsibility remains with landlords. This has led to debate about the cost-effectiveness of paying substantial agent fees when landlords retain liability.
Some landlords compare using letting agents to hiring accountants for tax matters—while they remain responsible, they prefer experts who understand the rules. However, the quality of professional management varies, and poor communication or service from agents can cause frustration. The increased costs associated with professional management, including fees and VAT, may lead to higher rents, although landlords cannot simply pass all costs onto tenants due to market constraints.
These factors contribute to landlords’ cautious approach to expanding portfolios. The need to balance regulatory compliance, management costs, and tenant affordability creates a complex environment for private landlords.
Challenges and opportunities for landlords amid rental sector changes
The government’s forecast of half a million additional private renting households raises critical questions about supply, affordability, and the nature of rental homes. The increase is not guaranteed to come from more landlords but may result from larger landlords, institutional investors, and new housing developments.
Landlords face challenges including rising costs, regulatory obligations, and changing tenant expectations. Some smaller landlords may exit the market, while others could expand or professionalise their operations. Build to Rent developments and social housing programmes will also influence the rental landscape, potentially easing some demand pressures.
Landlords and agents should monitor these trends carefully, considering how to adapt their portfolios and management practices. The sector’s evolution may require new strategies for compliance, tenant engagement, and financial planning to remain viable in the coming decade.
What landlords should consider now about future rental market trends
Given the government’s projections and current landlord sentiment, landlords should review their portfolios and business models. Assessing the impact of regulatory changes like the Renters’ Rights Act is essential, including how management responsibilities and costs affect profitability.
Exploring professional management options may be beneficial, but landlords must evaluate agent quality and fees carefully. Considering the potential for consolidation and the rise of institutional landlords, smaller landlords might explore forming limited companies or partnerships to achieve economies of scale.
Monitoring local housing developments, social housing initiatives, and market demand will help landlords anticipate shifts in tenant needs and rental supply. Staying informed about policy changes and sector trends is crucial to making strategic decisions that align with long-term market realities.
Supporting landlords through evolving rental regulations
The Landlord Association (TLA) offers resources to help landlords and letting agents manage compliance with evolving regulations such as the Renters’ Rights Act. TLA membership provides access to practical information and compliance support tailored to the challenges highlighted by recent market developments.
TLA’s new property management and compliance platform, ORBIT, currently in BETA testing, aims to assist members in organising property records, managing rental documents, and tracking compliance activities. While still under development, ORBIT is designed to help landlords keep property management information together, supporting evidence retention and regulatory adherence.
Members can explore TLA’s compliance resources and consider how tools like ORBIT may support their management practices amid increasing regulatory complexity. Access to expert guidance and documentation support is valuable as landlords navigate the responsibilities of a changing rental sector.
Explore TLA member compliance support and learn more about ORBIT BETA access.
Looking ahead, landlords will need to adapt to a rental market that may feature fewer landlords but more rental homes overall, with increased professional management and regulatory oversight. Staying informed and prepared will be essential for maintaining successful rental businesses.
Sources: Landlord Today

