Agency charging £29 to list named UK’s fastest growing lettings firm

Agency charging £29 to list named UK’s fastest growing lettings firm

Hello Neighbour, an online lettings service charging landlords £29 to list properties, has been recognised as the UK’s fastest growing lettings agency by the UK Fast Growth Index.

Hello Neighbour achieved rapid growth between 2023 and 2025, expanding its turnover by 253%, according to the UK Fast Growth Index, which ranks independent UK businesses. The agency operates primarily in London and several other large cities, offering landlords a low-cost, technology-driven alternative to traditional lettings agents. This growth highlights the increasing demand for affordable and efficient letting services in the private rental sector.

The company’s model allows landlords to list properties themselves for a flat fee of £29, which includes advertising on Rightmove. For an additional £30, landlords can access services such as deposit and compliance management, tenancy agreement production, and rent collection. This approach combines digital tools with expert support to streamline the letting process.

Details of Hello Neighbour’s growth and service offer

Hello Neighbour’s recognition by the UK Fast Growth Index places it 94th in the UK Top 200 fastest growing independent businesses and among the fastest-growing firms in London. The ranking is based on turnover growth over two years, from 2023 to 2025. The agency’s chief executive, Richard Jenkins, attributes the success to landlords seeking lower costs and better results, with demand continuing to rise in 2026.

The agency’s pricing model is notable for its affordability compared to traditional letting agents, which often charge fees based on a percentage of the rent or higher fixed fees. By offering a basic listing service for £29, Hello Neighbour lowers the entry barrier for landlords to advertise their properties. The optional £30 package adds essential compliance and management features, which are increasingly important given the complex regulatory environment in the UK rental market.

This combination of low-cost listing and optional management tools reflects a growing trend of proptech companies disrupting the lettings sector by leveraging technology to reduce costs and improve efficiency. The inclusion of advertising on Rightmove, the UK’s leading property portal, ensures landlords still benefit from high visibility despite the lower fees.

Context of growth in the UK lettings market

The UK lettings market has seen significant changes in recent years, with increased regulation and rising operational costs for landlords and agents. The introduction of new tenancy laws, heightened safety and compliance requirements, and tenant rights reforms have added complexity and expense to managing rental properties. Against this backdrop, many landlords are seeking more cost-effective ways to let and manage their properties.

Online and hybrid lettings platforms like Hello Neighbour have capitalised on this demand by offering streamlined services that reduce reliance on traditional high-fee agents. Their growth signals a shift in landlord preferences towards more transparent and affordable service models, especially in competitive markets such as London.

However, while technology-driven platforms can reduce costs, landlords must remain vigilant about compliance obligations. The optional service package offered by Hello Neighbour, which includes deposit management and tenancy agreements, addresses some of these needs but landlords should ensure they understand what is included and what remains their responsibility.

Practical implications for landlords and letting agents

For landlords managing small portfolios or single properties, the option to list for a low fixed fee and access compliance tools for an additional cost may be attractive. It can reduce upfront costs and simplify the letting process, particularly for those comfortable with some self-management. However, landlords should carefully assess whether the services provided meet all legal requirements, especially concerning deposit protection, tenancy agreements, and rent collection.

Letting agents may view this model as competitive pressure, particularly in urban areas where landlords are cost-conscious. It may prompt traditional agents to review their fee structures and service offerings to remain attractive. Agents could also consider integrating more technology-driven solutions to improve efficiency and reduce costs.

Landlords using platforms like Hello Neighbour should keep detailed records of all tenancy documents, communications, and compliance actions. This is essential to meet regulatory obligations and protect their interests in disputes. They should also stay informed about changes in tenancy law and safety requirements to ensure ongoing compliance.

Remaining uncertainties and considerations

While Hello Neighbour’s growth is impressive, it is focused on London and select large cities, so its model may not yet be widely available across the UK. The extent to which the platform can support landlords with more complex portfolios or properties requiring intensive management remains unclear. Additionally, the rapid growth of such platforms may attract regulatory scrutiny, particularly around compliance with lettings regulations and consumer protection.

Landlords should monitor developments closely and verify that any platform they use is fully compliant with current legislation. Official guidance and professional advice remain essential, as the regulatory environment continues to evolve. The balance between cost savings and comprehensive service provision will be a key consideration for landlords deciding whether to adopt such platforms.

What landlords should consider now

• Review the services offered by online lettings platforms carefully, ensuring they cover all legal requirements for tenancy agreements, deposit protection, and rent collection.
• Maintain thorough records of all tenancy-related documentation and communications, regardless of the platform used.
• Stay updated on regulatory changes affecting the private rented sector, including safety standards and tenancy law reforms.
• Assess whether self-listing and partial management suits your portfolio size, property type, and landlord experience.
• Consider the potential impact of low-cost platforms on traditional letting agents and how this might affect your local market.

Supporting landlords with compliance and management

The Landlord Association (TLA) membership offers valuable resources to help landlords navigate the complexities of lettings compliance and management. Members can access practical compliance guides, document templates, and up-to-date regulatory information tailored to the private rented sector. TLA’s new property management and compliance platform, ORBIT, currently in BETA testing, is designed to assist landlords and letting agents in organising property records, managing tenancy documentation, and recording key compliance actions.

ORBIT aims to bring together essential property management information in one place, helping landlords keep track of inspections, repairs, and communications. While still in development, it may provide a useful tool for landlords using online platforms like Hello Neighbour to ensure their lettings remain compliant with evolving regulations. TLA membership also offers access to expert support and updates on legislative changes, which is crucial when adopting new letting models.

Explore TLA membership and learn more about ORBIT BETA access to support your lettings management and compliance efforts in a changing market.

The rise of low-cost, technology-driven lettings platforms is reshaping how landlords approach property management. As these services expand, landlords must balance cost savings with the need to maintain compliance and protect their investments.

Sources: Letting Agent Today