Premium Partner Program - The Landlord Association (TLA)

The Premium Partner Program is the crown jewel of our newly launched TLA Service Partner Hub. Created to connect top-tier service providers with our 75,000+ active members, this program is built to offer targeted visibility, direct leads, and national brand elevation across the rental sector.

Whether you offer energy switching, landlord insurance, smart tech, broadband, or property finance — becoming a Premium Partner gives you embedded placement across the platform and priority access to new opportunities. Based on past campaign engagement, top partners can expect email open rates of 38%+ and click-through rates of 8–12% depending on messaging and tier.

Benefits for Partners

Homepage and directory priority placement
Featured in member Starter Pack and onboarding flows
Up to 12 sponsored content posts per year
Dedicated brand panel on relevant service category pages
Lead capture forms with warm referral triggers
Quarterly insights and campaign analytics
Access to exclusive branding placements and campaign assets

Benefits for Members

Exclusive access to verified and trusted service providers
Discounts, offers, and streamlined service experiences
Curated referrals based on location and service needs
Confidence in partners backed by TLA endorsement
Increased efficiency through integrated support options
Ability to rate and review providers

Who We’re Looking to Partner With

The Landlord Association (TLA) is actively seeking forward-thinking companies whose services directly benefit the UK rental sector — from legal and property services to energy, finance, and protection products. Whether you’re a national brand or a regional specialist, we welcome interest from organisations offering innovative solutions for:

Landlord & Tenant Insurance Providers
Boiler Cover and Home Emergency Services
Utility Providers (Energy, Broadband, Water)
Deposit Protection Schemes
Legal Firms and Solicitors
Tenant Referencing & Credit Agencies
Property Maintenance & Repairs Companies
Smart Home Technology & Security Firms
Buy-to-Let Mortgage Brokers & Financial Advisors
Inventory & Inspection Service Providers

If your business helps landlords manage properties more efficiently, protects tenants’ rights, or supports agents and property managers in delivering a better rental experience, we want to hear from you.

Use the form below to submit your interest and we’ll be in touch to explore the best partnership pathway — whether that’s verified directory placement, exclusive service packages, or featured TLA promotion.

Expected Partner Outcomes

Premium Partners at the £9,000+ tier typically receive 300–500 targeted leads per year, depending on sector and seasonality. Regional and mid-tier firms can expect consistent monthly referral traffic and newsletter visibility. ROI is maximised through tailored campaign strategy and co-branded content opportunities.

How It Works: Member Problem to Partner Solution

Our 75,000+ members often face issues like unreliable service providers, unclear pricing, and fragmented support. When members report problems or request trusted referrals (legal, repairs, insurance, etc.), the TLA team or platform algorithm identifies the relevant service category and location.

Verified and Premium Partners are matched based on these criteria and instantly notified via email of a warm lead. Partners are expected to respond within 24 hours to ensure members receive timely and reliable help. Non-response may result in referral suspension.

How Members Learn About the Panel

Inclusion in the New Member Starter Pack
Promotion via weekly TLA email digests
Contextual placements on article footers and legal downloads
Featured referral button inside member dashboards
Spotlight partner campaigns with CTRs of up to 12%

Panel Standards & Expectations

Respond to all member enquiries within 24 hours
Maintain clear pricing and service descriptions
Ensure compliance with consumer protection laws
Uphold brand reputation aligned with TLA values
Allow anonymous ratings and reviews from members
Participate in bi-annual panel reviews and feedback sessions

Finance Partner

TLA Premium Partner Program