Your Move sponsors athletes at Commonwealth Games in Scotland and Cumbria

Your Move sponsors athletes at Commonwealth Games in Scotland and Cumbria

Your Move branches in Scotland and Cumbria have provided £1,000 sponsorships each to local athletes representing their countries at the 2026 Commonwealth Games in Glasgow, supporting their journey on the international stage.

Your Move, operated by LSL Estate Agency Franchising (LSL EAF) franchise partner Steve Hardaker Ltd, is sponsoring Scottish athletes from towns where it has branches. Similarly, branches in Cumbria are backing young English athletes Caitlyn Rowson and Brooklyn Hale ahead of the Games starting next week.

Each athlete has received financial support of £1,000 from the branches, reflecting the agency’s commitment to community engagement and local talent development. Steve Hardaker expressed pride in supporting world-class athletes and wished them success in the competition.

Details of sponsorship and local engagement

The sponsorship initiative by Your Move branches is a notable example of a letting agency actively engaging with its local communities beyond property services. The branches in Scotland and Cumbria have chosen to support athletes who hail from the same towns as their offices, reinforcing local ties and community presence.

Steve Hardaker Ltd operates 13 Your Move branches, predominantly in Scotland, and has extended its support to athletes representing Scotland at the Commonwealth Games. Meanwhile, the sponsorship of English athletes from Cumbria highlights the agency’s broader regional involvement.

The £1,000 sponsorships are intended to assist the athletes with expenses related to their preparation and participation in the Games. This financial backing can be crucial for amateur and semi-professional athletes who often face funding challenges.

Community involvement by letting agents and implications for landlords

While this sponsorship does not directly affect tenancy law or property management, it illustrates how letting agents and landlords can build goodwill and strengthen community relations. Supporting local initiatives and talent can enhance the reputation of agencies and landlords, potentially improving tenant relations and community standing.

For landlords, such community engagement may not be a direct business activity but can contribute to a positive local profile, which can be beneficial in competitive rental markets. It also reflects a broader trend of socially responsible business practices within the property sector.

Letting agents, in particular, may consider similar sponsorship or community support activities as part of their brand strategy, fostering stronger links with local residents and stakeholders.

What landlords and agents might consider

Landlords and letting agents interested in community engagement should evaluate opportunities that align with their local areas and business values. Sponsorships, charitable support, or participation in local events can enhance community ties without significant financial outlay.

It is important to ensure that any such activities comply with advertising and promotional regulations and do not conflict with tenancy or property management obligations. Transparent communication with tenants and stakeholders about community involvement can also reinforce positive perceptions.

While this sponsorship is a positive example, landlords should remain focused on core compliance and management responsibilities, ensuring that community activities complement rather than distract from these priorities.

Keeping your rental properties compliant with TLA support

Membership of The Landlord Association (TLA) offers landlords and letting agents access to resources that support compliance and effective property management. While community sponsorships like those by Your Move demonstrate local engagement, TLA membership ensures landlords remain up to date with tenancy law, safety regulations, and possession procedures.

TLA’s new property management and compliance platform, ORBIT, currently in BETA testing, is being developed to help landlords and agents organise portfolios, manage rental documents, and access compliance resources. Features under testing include recording key actions, managing documentation, and using AI assistance to maintain regulatory standards.

Exploring TLA membership and ORBIT BETA access can help landlords balance community involvement with the essential demands of property management and legal compliance.

Looking ahead, the rental sector may see more letting agents and landlords engaging with local communities as part of broader business strategies. However, maintaining rigorous compliance with tenancy and safety regulations remains paramount.

Sources: Letting Agent Today