Partner Code of Practice
The Landlord Association
This page explains how The Landlord Association provides promotional and sponsorship opportunities to partner companies. It also sets out what we do, what we do not do, and how members engage with partners.
Important: The Landlord Association is a website that offers a promotional opportunity. We are not FCA authorised. We do not operate as an introducer, intermediary, or agent. We do not provide quotes, advice, or take part in the quote or application process. All enquiries and contracts are between the member and the partner company.
1. Our Role
TLA is a membership website for landlords, agents, and tenants. We provide placements that allow vetted companies to introduce themselves directly to our audience.
- We run sponsorship and promotional placements across dashboards, newsletters, and web pages.
- We use clear factual language and label paid placements as sponsored.
- We connect members to partner websites using direct links or tracking URLs.
2. Not an Introducer or FCA-Approved Contract
- We are not authorised or regulated by the FCA.
- We do not recommend, endorse, or compare products.
- We do not collect member data for quotes or applications.
- We do not provide quotes or take part in the quote process.
- We do not receive commission or percentage-based payments on sales.
- All fees paid to TLA are fixed sponsorship or promotional fees.
- Any contract is strictly between the member and the partner.
3. Language We Use and Avoid
Acceptable wording
- TLA members are eligible for a sponsored offer provided by [Partner].
- Learn more on the partner's page and enquire directly.
Wording to avoid
- We recommend [Partner].
- This is the best product for you.
- Get a quote from us.
4. Partner Responsibilities
- Provide accurate, lawful, and current information.
- Maintain all required licences and regulatory approvals.
- Supply a working landing page with the agreed offer.
- Handle all quotes, applications, and customer contact directly.
- Comply with UK GDPR and the Data Protection Act 2018.
- Notify TLA of any compliance or complaint issues that relate to the placement.
5. TLA Responsibilities
- Display partner content as supplied and agreed.
- Label sponsored placements clearly and transparently.
- Use factual, non-advisory language.
- Suspend or remove placements if compliance concerns arise.
6. Transparency Statement
Each sponsored placement includes a clear statement:
This is a sponsored member benefit. The Landlord Association is not an introducer or intermediary and does not provide financial advice. Quotes and services are provided directly by the partner company.
7. Regulatory and Compliance
- TLA does not conduct regulated financial activity.
- Partners are responsible for ensuring their financial promotions and customer journeys comply with UK law and FCA rules where applicable.
- TLA will review this Code of Practice at least once per year.
8. Contact
Partnerships Team, The Landlord Association
Email: partnerships@landlordassociation.org.uk
Web: landlordassociation.org.uk
Last updated: 14 October 2025