TLA Member Media Kit

Our members are distributed across the UK as follows:

• London: 19.8%

• South East: 14.7%

• South West: 10.4%

• East of England: 9.6%

• West Midlands: 8.3%

• East Midlands: 7.9%

Regional Distribution

Property Portfolio Sizes (Landlords)

• North West: 7.1%

• Yorkshire & the Humber: 6.8%

• North East: 4.9%

• Wales: 4.7%

• Scotland: 3.2%

• Northern Ireland: 2.6%

• 1 property: 43.2%

• 2–4 properties: 39.1%

• 5–9 properties: 11.3%

• 10+ properties: 6.4%

**data correct as of April 1st 2025 - next update: July 1st 2025

• Terraced Houses: 46.1%

• Purpose-Built Flats/Maisonettes: 38.7%

• Semi-Detached Houses: 31.8%

• Detached Houses: 12.2%

• Converted Flats: 9.5%

• Houses in Multiple Occupation (HMOs): 7.3%

Note: Percentages exceed 100% as landlords may own multiple property types.

Property Types

Property Portfolio Sizes (Landlords)

• Private Rentals: 35.7% of the UK population

  • Assured Shorthold Tenancies (ASTs): Majority

  • Excluded Tenancies/Licences: Lodgers sharing facilities with landlords

  • Assured Tenancies: Tenancies started between 15 Jan 1989 and 27 Feb 1997

  • Regulated Tenancies: Tenancies started before 15 Jan 1989

LANDLORDS

TENANTS

PROPERTY BUSINESSES

• Portfolio Size:

  • 1 Property: 43%

  • 2–4 Properties: 39%

  • 5+ Properties: 18%

• Ownership Structure:

  • Private Individuals: 94%

  • Companies: 6%

**data correct as of April 1st 2025 - next update: July 1st 2025

• Landlord Insurance: 85.1%

  • Renewal Timeframes:

    • Within 3 months: 29.8%

    • 3–6 months: 40.2%

    • 6–12 months: 30.0%

Insurance Coverage

Boiler Cover Policies

• Boiler Cover: 60.3%

  • Renewal Timeframes:

    • Within 3 months: 34.7%

    • 3–6 months: 45.1%

    • 6–12 months: 20.2%

• Other 3rd Party Covers (e.g., Legal, Contents): 50.5%

  • Renewal Timeframes:

    • Within 3 months: 39.8%

    • 3–6 months: 35.2%

    • 6–12 months: 25.0%

Other

Demographics

• Age:

  • Under 35: 14.2%

  • 35–44: 18.6%

  • 45–54: 24.7%

  • 55–64: 26.3%

  • 65 and over: 16.2%

• Gender:

  • Male: 55.1%

  • Female: 43.9%

  • Other/Prefer not to say: 1.0%

• Employment Status:

  • Retired: 35.3%

  • Full-time employed: 29.7%

  • Self-employed: 28.1%

  • Part-time employed: 6.9%

**data correct as of April 1st 2025 - next update: July 1st 2025

Engagement & Communication

• Newsletter Open Rate: 44.8%

• Average Monthly Website Visits: 119,500

• Social Media Followers:

  • Twitter: 14,850

  • LinkedIn: 9,920

  • Facebook: 7,950

Partnership Opportunities

Partnering with TLA provides access to a targeted and engaged audience within the UK property sector. Opportunities include:

• Sponsored content and newsletters

• Webinars and educational sessions

• Exclusive member offers and discounts

• Advertising on our website and social media platforms

We are committed to building mutually beneficial relationships that deliver value to our members and partners alike.

Contact Us

For partnership inquiries and further information, please contact:

Email: partnerships@landlordassociation.org.uk

We look forward to exploring opportunities to collaborate and support our members together.