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TLA <a href="https://landlordassociation.org.uk/press-media/" class="ilj ilj--auto" data-ilj="1">Media</a> Kit November 2025 • Premium Partnership Portal
🎯 MEDIA KIT NOVEMBER 2025 — EXCLUSIVE PARTNERSHIP DATA

Connect with 86,400+ Active Property Professionals

For the first time ever, The Landlord Association is inviting premium partners to serve our members. Access the UK's most engaged, loyal, and receptive community of landlords, tenants, and property experts—86,400+ active members managing a combined portfolio value of £29.8 billion.

86,400+ Active TLA Members
£29.8B Portfolio Value
165K+ Monthly Site Visitors
47% Average Email Open Rate

Insurance Services • Member Demand & Partner Outcomes

With 85.1% of members currently insured (≈ 65,462) and clear renewal windows, TLA routes qualified demand for Landlord, RGI, Property and Liability products. Partners receive segmented pipelines by tenure band and renewal horizon to maximise quote→bind efficiency.

🛡️ Landlord Insurance

Core • 85.1% prevalence

Buildings/Contents • Accidental/Deliberate Damage • Loss of Rent.

💸 Rent Guarantee Insurance

Arrears • Legal

RGI uptake spikes with arrears/ASB signals and void risk.

🏠 Property Insurance

Block/Portfolio

Blocks, HMOs, mixed‑use portfolios; multi‑property pricing.

⚖️ Liability Insurance

Public/Employers

Trades & maintenance networks; agent ops and staff cover.

🔧 Specialist Property Cover

Non‑standard

Listed, unoccupied, holiday lets/SA, flood or subsidence zones.

Become a TLA Insurance Partner

Tap segmented renewal cohorts and portfolio bundles. We’ll route intent where you can bind fastest.

Property Maintenance & Trades • Demand Signals & Partner Outcomes

TLA members manage diverse PRS stock with recurring reactive and compliance works. We route geo‑targeted, SLA‑driven jobs to vetted partners, optimising first‑fix rate, time‑to‑visit, and repeat landlord retention across regions.

🔥 Boiler Care

Same‑day triage

Annual service + 24/7 breakdown with multi‑property pricing.

🧯 Gas Safety (CP12)

Compliance

Bulk booking windows • void‑priority routing.

⚡ EICR & Remedials

Electrical

Fixed pricing menus • photos and certs on completion.

🚰 Plumbing & Leaks

Reactive

Rapid containment • insurer‑ready reports.

🪚 Joinery & Locks

Security

Emergency access • door/lock replacements.

Join the TLA Rapid Repair Network

Bring your regional crews, we’ll supply high‑intent, geo‑matched jobs with measurable SLAs.

Energy Supply & Retrofit • Member Signals & Partner Outcomes

Our members manage energy decisions at portfolio scale. With 38% switching intent, 23% on renewable tariffs, and 78% smart‑meter penetration, TLA channels high‑intent energy and retrofit demand to partners with tariff innovation, EPC uplift and measurable savings.

⚡ TLA Landlord Tariff

Multi‑property

Discounted standing charges, void‑pause, portfolio dashboard.

🔋 Solar + SEG

Export

Smart inverter + export payments; landlord/tenant split options.

🧱 Insulation Packs

EPC uplift

Loft/cavity/underfloor with grant discovery & compliance docs.

🌡️ Heat Pump Pilot

Decarb

Targeted cohorts with high COP feasibility & funding routes.

📲 Smart Optimisation

Automation

Peak‑shave schedules • hot‑water timing • HMO split‑billing.

Launch a TLA Landlord Energy Bundle

We’ll target the right cohorts with tariff + retrofit journeys and prove EPC uplift & savings per unit.

Mortgage Brokering • Remortgage Cadence & AIP/DIP Funnel

TLA surfaces remortgage windows, purchase signals and portfolio‑growth cohorts. Partners get pre‑qualified enquiries, rate‑watch leads and document‑ready cases to maximise AIP → DIP → completion.

🏦 BTL Remortgage Desk

Rate‑watch

Fee‑free consult • product transfer scan • early repayment checks.

🏘️ HMO & MUFB

Specialist

Day‑1 valuations • refurb bridge • license‑ready structuring.

🏗️ Bridge & Refurb

Heavy/Light

GDV‑based exits • staged drawdowns • developer pipelines.

👔 Ltd‑Co SPV

Tax‑efficient

SPV setup support • director guarantees • multi‑bank panels.

📈 Portfolio Aggregator

5–50+ units

Cross‑collateral • block policies alignment • treasury dashboards.

Open a TLA BTL Remortgage Desk

We’ll route time‑boxed cohorts and purchase leads, ready for rapid AIP/DIP and faster completions.

Boiler Care & Cover • Response SLAs, Portfolio Pricing & Outcomes

Heating failures are the top winter emergency across TLA portfolios. We route same‑day triage and 24–48h engineer visits, with multi‑property pricing and proof‑of‑work reporting to protect tenants and reduce repeat callouts.

🔥 Winter Guard

Peak season

Annual service + emergency callouts • priority triage line.

🧯 Gas Safety (CP12)

Compliance

Bulk booking • void‑priority routing • cert storage.

🔧 Controls & Thermostats

Efficiency

Smart controls • savings reporting • tenant education.

🚰 Plumbing Add‑ons

Upsell

Leak response • pipe cover • insurer‑ready photos.

🏘️ HMO Packs

Multi‑unit

Multi‑callout allowances • same‑day escalation.

Offer “TLA Winter Guard” Across Your Regions

We’ll route high‑priority no‑heat and void‑turnaround jobs with measurable SLAs and proof‑of‑work.

Letting Agents & Property Management • Tenant‑Find, Full‑Management & Compliance Outcomes

TLA funnels move‑ready landlords into tenant‑find and full‑management flows, with compliance add‑ons (EICR, GSR, deposits, right‑to‑rent) and transparent SLAs to improve occupancy, fee yield and retention.

🟣 Switch‑in‑7

Onboarding

Rapid agency switch with docs audit, tenant comms & deposit handover.

🛡️ Arrears Shield

Risk

Automated reminders, pre‑action protocol & legal panel escalation.

📋 Compliance Pack

Bundle

EICR, GSR, R2R, deposit reg • one invoice, stored certs.

🎥 Pro Marketing

Faster lets

Photos + video tours + floorplans to cut time‑to‑let.

🏘️ HMO Ops

Multi‑let

Cleaning rota, fire checks, license renewals & room‑turn playbooks.

Become a TLA Preferred Agent

We’ll route move‑ready landlords with transparent SLAs, faster lets and higher retention.

Landlord Insurance • Renewal Cadence, Premium Flow & Conversion Outcomes

With 85.1% of members insured and staggered renewal windows, TLA directs high‑intent cohorts to partners for faster quotes, higher bind rates, and portfolio‑level retention.

🛡️ Landlord Core

Essential

Buildings + contents + liability • rapid quote journey.

🏘️ HMO & MUFB

Specialist

Higher occupancy cover • licensing alignment • loss‑of‑rent.

🧰 Repairs Assist

Add‑on

Boiler/Plumbing response bolted to policy • SLA reporting.

📦 Portfolio Bundle

Multi‑unit

One renewal date • flexible SIR • consolidated documents.

Launch a TLA Landlord Cover Bundle

We’ll route renewal and acquisition cohorts for higher bind rates and measurable retention.

Property Maintenance & Trades • Jobs Mix, SLAs & Repeat‑Rate Outcomes

TLA connects landlords with vetted trades for repairs, compliance works and turn‑arounds. Partners get geo‑targeted jobs, proof‑of‑work, and repeat business via portfolio SLAs.

⚡ Rapid Repairs

SLA

Emergency pool + geo routing • no‑heat/leak priority lanes.

📋 Compliance Suite

Certs

EICR • GSR • smoke/CO checks • digital cert storage.

🔁 Photo QA

Quality

Before/after evidence • reduces repeats and disputes.

🏠 Void‑Ready

Turn‑around

Clean • paint • minor repairs • checklist to let faster.

🛠️ Fixed‑Price Menu

Clarity

Transparent pricing • fewer quotes • higher acceptance.

Join the TLA Rapid Repair Network

We’ll route geo‑targeted jobs with proof‑of‑work, SLA tracking and repeat‑business flywheels.

Tenant Screening & Move‑in Utilities • Fraud Catch, Pass‑Rates & Attach‑Rate Outcomes

TLA routes landlords and agents through referencing, affordability & IDV while bundling utilities/broadband/council tax at move‑in. Partners gain cleaner tenancies, higher attach‑rates and lower fall‑through.

🧾 Referencing Core

Checks

IDV • affordability • employer • landlord refs • decisioning.

🏦 Bank Data+

Risk

Open‑banking income/expenses • fraud patterns • CCJ scan.

🛡️ Guarantor Fast‑Track

Assurance

Guarantor affordability & e‑sign • protects thin files.

⚡ Move‑in Pack

Utilities

Energy • water • council tax notify • broadband switch.

📋 Pre‑Keys Checklist

CX

One flow to reduce fall‑throughs • timestamped actions.

Launch the TLA Move‑in Pack

Embed referencing + utilities to lift pass‑rates, cut fraud and boost attach‑rate — all before keys.

TLA Media Kit 2025 • Premium Partnership Portal

Premium Audience Demographics

At‑a‑glance composition, age and employment to help partners target the right cohorts.

🎯 Member Composition

  • Landlords45,616 (59.3%)
  • Tenants16,693 (21.7%)
  • Letting Agents7,846 (10.2%)
  • Property Businesses6,769 (8.8%)

📊 Age Distribution

  • 35–44 years25%
  • 45–54 years22%
  • 25–34 years18%
  • 55–64 years15%

💼 Employment Status

  • Self‑Employed40%
  • Retired20%
  • Full‑Time18%
  • Part‑Time12%

Policy Tenure & Renewal Cadence

Signals that matter for insurance & warranty partners. Tenure shows relationship maturity; cadence shows near‑term renewal windows.

MetricBand% of InsuredMembers (est.)Notes
Tenure with Current Provider0–2 years36%≈ 23,567Price‑sensitive; highest switch propensity
3–5 years41%≈ 26,840Open to upgrades/bundles at renewal
6+ years23%≈ 15,055Loyal cohort; responds to value add
Renewal Cadence (Next Renewal)Within 3 months29.8%19,508Immediate targeting window
3–6 months40.2%26,316Prime nurture segment
6–12 months30.0%19,638Always‑on education/brand building

Insured base = 85.1% of 76,924 members (≈65,462). Cadence aligns with the Member Insights below.

TLA Member Insights

Insurance ownership prevalence across all providers and the annual premium runway within TLA.

Insured Members

85.1% of 76,924
≈ 65,462 members

Total Annual Premium Revenue

Avg. premium per policy: £350–£500 (Base £420)
≈ £22.9M–£32.7M / yr (Base ≈ £27.5M)

Landlord Insurance

85.1%
65,462 members
£22.9M–£32.7M / yr (Base £27.5M)

Within 3 months

29.8%
19,508 members
≈ £8.19M / yr (Base)

3–6 months

40.2%
26,316 members
≈ £11.05M / yr (Base)

6–12 months

30.0%
19,638 members
≈ £8.25M / yr (Base)

National Coverage & Property Values

Distribution, average property values and total asset values by region.

Region% of MembersMember CountAvg Property ValueTotal Asset Value
London19.8%15,231£510,000£7.77B
South East14.7%11,308£395,000£4.47B
South West10.4%8,000£355,000£2.84B
East of England9.6%7,385£365,000£2.70B
West Midlands8.3%6,385£285,000£1.82B
East Midlands7.9%6,077£295,000£1.79B
North West7.1%5,462£265,000£1.45B
Yorkshire & the Humber6.8%5,231£260,000£1.36B
North East4.9%3,769£235,000£0.89B
Wales4.7%3,615£240,000£0.87B
Scotland3.2%2,461£250,000£0.62B
Northern Ireland2.6%2,000£215,000£0.43B
Total100%76,924£26.99B

Estimated values based on UK average regional house prices in 2024. Figures rounded to nearest million.

Property Portfolio Breakdown

Categories overlap across member portfolios; sums by property type are not de‑duplicated.

Property TypeOwnersShareAvg ValueYieldEst. Portfolio
🏘️ Terraced Houses34,58546.1%£230,0004.9%£7.95B
🏢 Purpose‑Built Flats29,03438.7%£215,0005.1%£6.24B
🏠 Semi‑Detached23,85731.8%£280,0004.3%£6.68B
🏡 Detached Houses9,15312.2%£420,0003.7%£3.84B
🏠 HMOs5,4777.3%£310,0008.4%£1.70B
🏢 Converted Flats7,1279.5%£250,0005.0%£1.78B
🏚️ Bungalows6,8429.1%£300,0004.2%£2.05B
🏘️ Maisonettes8,96512.0%£240,0005.0%£2.15B
🏙️ Studio Flats6,3108.4%£185,0005.7%£1.17B
🏗️ New‑Build Apartments7,48010.0%£265,0004.6%£1.98B
🎓 Student Lets (HMO)3,2104.3%£350,0009.2%£1.12B
🏖️ Holiday Lets / SA4,5606.1%£300,0007.0%£1.37B
🏢 Build‑to‑Rent Units1,1501.5%£230,0005.2%£0.26B
🏘️ Ex‑Local Authority12,94017.3%£190,0005.5%£2.46B
Sum across types (overlapping)190,690£259,0005.4%

Categories overlap across member portfolios; the regional total (£26.99B) is the authoritative de‑duplicated estimate.

TLA Member – Energy Insights

Metric% of MembersMember CountEst. Annual Spend
Energy Switching Intent38%29,231£50.3 M
Renewable Tariff Adoption23%17,693£30.4 M
Smart Meter Installed78%60,001£103.2 M
High Bill Concerns68%52,308£90.0 M

* Based on 76,924 members and Ofgem “typical use” dual‑fuel bill of £1,720/year (Jul–Sep 2025 cap). Actuals vary by property, tenancy and region.

Demographic & Regional Insights

🌍 Regional Demand

London & SE: 32% – highest switching & green adoption. Midlands & NW: 28% – strong smart meter uptake. NE & Yorkshire: 18% – ex‑LA stock, arrears risk. Scotland, Wales & NI: 22% – rural EPC upgrades.

🏠 Property Profiles

Terraced & PB flats dominate (~70%); HMOs/student lets high consumption; detached/bungalows most concerned with EPC‑C; ex‑LA = largest retrofit opportunity.

⚡ Member Challenges

High standing charges, EPC‑C gaps, confusion on green tariffs & bill‑splitting, historic CS issues with Big 6.

🚀 Partner Opportunities

“TLA Landlord Tariff” with multi‑property discounts; smart‑meter optimisation & void pauses; EPC retrofit packs; transparent SLAs & landlord desk; SEG options for solar.

TLA & TLA Commercial Partnerships Ltd — Structure and Compliance Q&A
Structure & Compliance

TLA & TLA Commercial Partnerships Ltd
Structure, Governance & Compliance Q&A

This Q&A explains how The Landlord Association (TLA) and TLA Commercial Partnerships Ltd work together, and how this structure supports clear, compliant and accountable relationships with insurers, lenders, utilities providers and other commercial partners.

At-a-glance overview

TLA is the long-standing membership body. TLA Commercial Partnerships Ltd is the commercial contracting company created to work with partners in a way that is simple for legal, finance and compliance teams.

In practice this means:

  • The Association focuses on members, education and advocacy.
  • The Ltd company signs, manages and fulfils commercial agreements.
  • The link between the two is documented, transparent and fully accountable.

The Landlord Association (TLA) is an independent UK membership association providing information, education and support to landlords, tenants and letting agents. It is not a government body and does not offer insurance or regulated financial products.

TLA’s role is to champion best practice, share guidance, and help members navigate legal and regulatory change across the private rented sector.

TLA Commercial Partnerships Ltd is the company established to handle TLA’s commercial activity — including advertising, sponsorship, referral arrangements and data-driven campaigns — in a way that is straightforward for partners’ legal and compliance teams.

It was created deliberately to:

  • Ring-fence commercial contracts away from TLA’s core member and advocacy activities.
  • Provide a clear legal counterparty for invoicing, contracting and financial reporting.
  • Give partners a standard company structure they can assess through normal due diligence checks.

The company exists solely to serve the Association’s commercial partnerships. The relationship is formally documented so that:

  • Partners can see clearly who owns and controls the commercial entity.
  • There is no ambiguity about the connection between the member association and the Ltd company.
  • Commercial revenues flow in a transparent, auditable way to support TLA’s wider membership activity.

In short, TLA provides the audience and member relationship; TLA Commercial Partnerships Ltd provides the contracting vehicle.

The company is controlled in line with TLA’s governance, with director responsibility clearly set out so that partners can identify exactly who is accountable for:

  • Signing contracts and partnership agreements.
  • Delivering agreed campaigns and obligations.
  • Ensuring that commercial activity reflects TLA’s standards and member commitments.

This structure gives partners a single, clearly identified point of accountability throughout the relationship.

Authorised signatories are formally recorded so that there is no doubt over who can bind the organisation. In practice, this means:

  • Designated officers of TLA are responsible for member policy and strategic direction.
  • Directors of TLA Commercial Partnerships Ltd are authorised to sign commercial contracts with partners.

This separation allows partners to rely on standard company-law principles while still benefiting from the depth of TLA’s membership base and reputation.

No. Neither TLA nor TLA Commercial Partnerships Ltd is authorised by the Financial Conduct Authority (FCA) to sell, arrange or advise on insurance or other regulated financial products.

TLA acts as a member platform, media owner and introducer/signposting partner only. Any insurance, financial or regulated products promoted through TLA channels are provided and underwritten by the relevant regulated partner, who:

  • Retains full regulatory responsibility for their products and advice.
  • Controls all quotations, terms, policy wording and customer outcomes.
  • Engages with regulators in line with their own permissions and obligations.

This distinction is made clear in member-facing communications so that there is no risk of confusion about who is providing regulated products or advice.

TLA treats data protection and privacy as a core compliance obligation. In broad terms:

  • TLA is the primary data controller for member information gathered via its platforms.
  • TLA Commercial Partnerships Ltd may act as a processor or joint controller for specific partnership campaigns, depending on the agreed structure.
  • Partners do not receive direct access to identifiable member data unless there is a lawful basis (for example, a member has requested a quote or opted in to be contacted).
  • By default, TLA provides anonymised or aggregated campaign reporting so partners can measure performance without unnecessary data sharing.

All activity is designed to align with UK GDPR, PECR and relevant guidance on consent, legitimate interests and direct marketing.

For partners, the process is straightforward:

  • All commercial agreements, invoices and payments are handled through TLA Commercial Partnerships Ltd.
  • Standard company banking, accounting and reporting frameworks apply.
  • Revenues generated support the wider work of The Landlord Association and its services to members.

This gives partners a clear audit trail from contract to invoice to delivery, consistent with their own internal finance and procurement requirements.

No. The structure was designed to reduce risk for partners by:

  • Separating member advocacy from commercial operations.
  • Providing a single, clearly defined legal entity for contracting.
  • Ensuring that all member-facing communications are aligned with partners’ compliance requirements.

TLA does not present itself as a government scheme and does not hold itself out as providing insurance or regulated advice. Where partners are named, it is made clear that they are independent, regulated providers and that members should always refer to the partner’s own documentation and terms.

Because TLA Commercial Partnerships Ltd is a standalone company, partners can apply their usual checks without needing to rewrite internal processes. For example:

  • Standard KYC, financial and company-search checks can be completed via Companies House and other tools.
  • Ownership, control and director responsibilities are clearly documented.
  • The relationship with TLA is explained in a way that legal and compliance teams can easily map to their own frameworks.

Once these boxes are ticked, partners can focus on the value of the audience, the strength of the proposition and the delivery plan rather than structural questions.

Important: This page is provided to support partner legal, finance and compliance teams in understanding how TLA and TLA Commercial Partnerships Ltd work together. It does not constitute financial advice, legal advice or a financial promotion. Any insurance or financial products promoted via TLA channels remain the responsibility of the regulated provider offering them.

Partner with TLA

Ready to scope a partnership, explore commercial opportunities, or request data for due diligence?

Book a Partnership Call View Partnership Packages

Commercial Structure

TLA Commercial Partnerships Ltd is the designated contracting entity for all commercial agreements, including sponsorships, data licensing, insurance partnerships and advertising. This structure is commonly used across membership bodies and trade associations, ensuring clear separation between member services (operated by The Landlord Association) and commercial activity requiring formal contractual arrangements.

Contracting Entity: TLA Commercial Partnerships Ltd
Company Number: 16844398
Regulator: Companies House (UK)
Status: Active

Direct Contact

Partnerships: partnerships@landlordassociation.org.uk
Press & Data: data@landlordassociation.org.uk
Response Time: Within 1 business day
Confidentiality: Mutual NDA available on request
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