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TLA Media Kit 2025 • Premium Partnership Portal
🎯 MEDIA KIT 2025 — EXCLUSIVE PARTNERSHIP DATA

Connect with 75,022+ Active Property Professionals

Access the UK's most engaged community of landlords, tenants, and property experts. Combined portfolio value: £26.25 billion.

75,022Active Members
£26.25BPortfolio Value
142K+Monthly Visitors
42%Email Open Rate

Premium Audience Demographics

🎯 Member Composition

  • Landlords44,437 (59.3%)
  • Tenants16,280 (21.7%)
  • Letting Agents7,652 (10.2%)
  • Property Businesses6,602 (8.8%)

📊 Age Distribution

  • 35-44 years25%
  • 45-54 years22%
  • 25-34 years18%
  • 55-64 years15%

💼 Employment Status

  • Self-Employed40%
  • Retired20%
  • Full-Time Employed18%
  • Part-Time12%

National Coverage & Property Values

The Landlord Association spans every corner of the UK, with members managing assets across all regions. Below is a breakdown of member distribution, average property values, and total asset values by region.

Region % of Members Member Count Avg Property Value Total Asset Value
London19.8%14,854£510,000£7.57 billion
South East14.7%11,028£395,000£4.36 billion
South West10.4%7,802£355,000£2.77 billion
East of England9.6%7,202£365,000£2.63 billion
West Midlands8.3%6,227£285,000£1.77 billion
East Midlands7.9%5,927£295,000£1.75 billion
North West7.1%5,327£265,000£1.41 billion
Yorkshire & the Humber6.8%5,101£260,000£1.33 billion
North East4.9%3,676£235,000£864 million
Wales4.7%3,526£240,000£846 million
Scotland3.2%2,401£250,000£600 million
Northern Ireland2.6%1,951£215,000£419 million
Total 100% 75,022 £26.25 billion

Estimated values based on UK average regional house prices in 2024. Figures rounded to nearest million.

Property Portfolio Breakdown

Property Type Owners Share Avg Value Yield Est. Portfolio
🏘️ Terraced Houses 34,585 46.1% £230,000 4.9% £7.95B
🏢 Purpose-Built Flats 29,034 38.7% £215,000 5.1% £6.24B
🏠 Semi-Detached 23,857 31.8% £280,000 4.3% £6.68B
🏡 Detached Houses 9,153 12.2% £420,000 3.7% £3.84B
🏠 HMOs 5,477 7.3% £310,000 8.4% £1.70B
🏢 Converted Flats 7,127 9.5% £250,000 5.0% £1.78B
🏚️ Bungalows 6,842 9.1% £300,000 4.2% £2.05B
🏘️ Maisonettes 8,965 12.0% £240,000 5.0% £2.15B
🏙️ Studio Flats 6,310 8.4% £185,000 5.7% £1.17B
🏗️ New-Build Apartments 7,480 10.0% £265,000 4.6% £1.98B
🎓 Student Lets (HMO) 3,210 4.3% £350,000 9.2% £1.12B
🏖️ Holiday Lets / SA 4,560 6.1% £300,000 7.0% £1.37B
🏢 Build-to-Rent Units 1,150 1.5% £230,000 5.2% £0.26B
🏘️ Ex-Local Authority 12,940 17.3% £190,000 5.5% £2.46B
Total (indicative) 190,690 £259,000 5.4% £40.75B

Note: Property types are not mutually exclusive across member portfolios; totals are indicative, showing aggregated values if categories are summed.

TLA Member – Energy Insights

Metric % of Members Member Count Est. Annual Spend
Energy Switching Intent 38% 28,508 £49.0 M
Renewable Tariff Adoption 23% 17,255 £29.7 M
Smart Meter Installed 78% 58,517 £100.6 M
High Bill Concerns 68% 51,015 £87.7 M

* Based on 75,022 members and Ofgem "typical use" dual-fuel bill of £1,720/year (price cap 1 July–30 Sept 2025). Actual bills vary by property size, tenancy length, and regional tariffs.

Demographic & Regional Insights

🌍 Regional Demand

• London & South East: 32% of members – highest switching intent & green tariff adoption. • Midlands & North West: 28% – strong uptake of smart meters, higher bill concerns. • North East & Yorkshire: 18% – ex-local authority stock, highest arrears risk. • Scotland, Wales & NI: 22% – rural fuel poverty & EPC upgrade needs.

🏠 Property Profiles

• Terraced & purpose-built flats dominate (≈70%). • HMOs & student lets drive higher consumption but offer smart-meter savings. • Detached & bungalow landlords most concerned with EPC upgrade costs. • Ex-local authority stock = largest untapped segment for retrofit energy deals.

⚡ Member Challenges

• High standing charges impact smaller portfolios & void periods. • Lack of EPC-C compliance in 55% of PRS stock risks regulatory fines. • Confusion around green tariffs & tenant bill-splitting. • Poor CS experience with "Big 6" cited frequently by members.

🚀 Opportunities for Partners

• Design a "TLA Landlord Tariff" with multi-property discounts. • Bundle smart-meter optimisation & void-period pauses. • Offer EPC retrofit packages (solar, insulation, heat pumps). • Transparent service metrics & dedicated landlord support desk. • SEG (Smart Export Guarantee) options for members installing solar.

TLA Member Insights

Insured Members

85.1% of 75,022
≈ 63,844 members

Total Annual Premium Revenue

£233.90 per policy
≈ £14.93M / yr

Landlord Insurance

85.1%
63,844 members
£14.93M / yr

Within 3 months

29.8%
19,025 members
≈ £4.45M / yr

3–6 months

40.2%
25,665 members
≈ £6.00M / yr

6–12 months

30.0%
19,154 members
≈ £4.48M / yr
TLA • Premium Partnerships (Insurance & Boiler Cover) TLA • Premium Partnerships (Insurance & Boiler Cover)
PREMIUM PARTNERSHIPS • INSURANCE & BOILER COVER

Acquire High-Intent Landlord Customers — at Scale

Insurance & boiler-cover providers: meet qualified demand across landlord, tenant and agent journeys — with brand-safe placements, 24/7 modern support and transparent performance.

Largest & modern
Independent UK association
24/7
Support (digital + human)
Compliance-led
Vetted legal workflows
Weeks, not months
From contract to go-live

Why TLA for Insurance & Boiler Cover

We reach members at the exact moment of need — renewals, compliance checks, repairs and disputes — turning help-seeking into high-intent enquiries.

Brand-safe environment

Legal content and guidance are vetted. We protect brand integrity while solving real problems for UK members.

Contextual placement

In-journey prompts across Legal Support, member dashboards and SOS flows surface your offer when action is likely.

Transparent results

Weekly performance updates, clear source tagging and warm introductions via email/API.

Where the Demand Is

Insurance (LL/HMO/portfolio) and boiler cover are evergreen needs across the rental lifecycle. We place your brand where decisions happen.

Landlord Insurance
Renewals & upgrades driven by compliance and risk
Boiler & HomeCare
Gas-heated homes dominate; breakdowns trigger urgent purchase
In-journey CTAs
Prompts within Tenant Hub and Legal workflows

Premium Placements

Homepage modules and seasonal campaigns

Member dashboards (Landlord / Agent / Tenant)

In-journey prompts within Legal Support & Tenant Hub

Co-branded content with the Solicitor Panel

Lead Flow That Converts

We pre-qualify for need, region and property profile before hand-off.

1
Member flags a need (renewal, breakdown, compliance)
2
Contextual prompt surfaces your offer
3
Warm intro to your team/API with context
4
Weekly performance reporting

Partnership Options

Pick a tier to match your coverage ambitions — from directory visibility to national campaigns.

Verified Partner

Directory + profile + inclusion in relevant tools
Member dashboard mentions • Newsletter features • Basic analytics
MOST POPULAR

Featured Premium

All Verified + homepage priority placement
Co-hosted webinars • Advanced conversion tracking • Creative QA

Exclusive Regional

Regional exclusivity rights for your vertical
All regional referrals • Co-branded campaigns • Dedicated manager

Nationwide

Multi-region coverage with priority access
White-label integrations • Custom landing pages • Quarterly strategy

We're prioritising Insurance & Boiler-Cover providers

Limited premium slots are available for 2025. Fast-track review for providers ready to scale with TLA.

Prefer a quick intro? Use Get Started and we'll route you to Partnerships.

High-Intent Journeys You Can Power

Ready to secure your 2025 slot?

Submit your application and our partnerships team will respond quickly with placement options and next steps.

Prefer email? Reach us at partnerships@landlordassociation.org.uk.

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