The Landlord Association (TLA)
Audience reach, member profile data, and opportunities to collaborate with the UK’s leading independent landlord association.
Discover how to connect with over 75,000 engaged landlords, tenants, and property professionals nationwide through targeted sponsorships, premium placements, and strategic partnerships.
Whether you're looking to promote a service, grow your visibility in the rental market, or align with a trusted national voice — this pack gives you the insight and access you need.
The Landlord Association (TLA) represents a diverse and engaged community of landlords, tenants, letting agents, and property businesses across the UK. Our members are actively involved in the property sector, seeking services and partnerships that enhance their operations and investments.
The Landlord Association (TLA) represents a diverse and engaged community of landlords, tenants, letting agents, and property businesses across the UK. Our members are actively involved in the property sector, seeking services and partnerships that enhance their operations and investments.
Landlords (59.3%) → 44,437 members
Tenants (21.7%) → 16,280 members
Letting Agents (10.2%) → 7,652 members
Property Businesses (8.8%) → 6,602 members
*data correct as of April 1st 2025 – next update: July 1st 2025
Our members are distributed across the UK as follows:
| Region | % of Members | Member Count | Avg Property Value | Total Asset Value |
|---|---|---|---|---|
| London | 19.8% | 14,854 | £510,000 | £7.57 billion |
| South East | 14.7% | 11,028 | £395,000 | £4.36 billion |
| South West | 10.4% | 7,802 | £355,000 | £2.77 billion |
| East of England | 9.6% | 7,202 | £365,000 | £2.63 billion |
| West Midlands | 8.3% | 6,227 | £285,000 | £1.77 billion |
| East Midlands | 7.9% | 5,927 | £295,000 | £1.75 billion |
| North West | 7.1% | 5,327 | £265,000 | £1.41 billion |
| Yorkshire & the Humber | 6.8% | 5,101 | £260,000 | £1.33 billion |
| North East | 4.9% | 3,676 | £235,000 | £864 million |
| Wales | 4.7% | 3,526 | £240,000 | £846 million |
| Scotland | 3.2% | 2,401 | £250,000 | £600 million |
| Northern Ireland | 2.6% | 1,951 | £215,000 | £419 million |
| Total | 100% | 75,022 | — | £26.25 billion |
Estimated values based on UK average regional house prices in 2024. Figures rounded to nearest million.
| Property Type | Members | % of Membership | Avg Property Value | Total Asset Value | Est. Rental Yield |
|---|---|---|---|---|---|
| Terraced Houses | 34,585 | 46.1% | £230,000 | £7.95 billion | 4.9% |
| Purpose-Built Flats | 29,034 | 38.7% | £215,000 | £6.24 billion | 5.1% |
| Semi-Detached Houses | 23,857 | 31.8% | £280,000 | £6.68 billion | 4.3% |
| Detached Houses | 9,153 | 12.2% | £420,000 | £3.84 billion | 3.7% |
| Converted Flats | 7,127 | 9.5% | £250,000 | £1.78 billion | 5.0% |
| HMOs | 5,477 | 7.3% | £310,000 | £1.70 billion | 8.4% |
| Total | 109,233* | — | £258,181 avg | £28.19 billion | — |
Note: Percentages exceed 100% as landlords may own multiple property types.
85.1% of 75,022
≈ 63,844 members
£233.90 per policy
≈ £14.93M / yr
85.1%
63,844 members £14.9M / yr29.8%
19,025 members £4.45M / yr40.2%
25,665 members £6.00M / yr30.0%
19,153 members £4.48M / yr60.3%
45,238 members £10.59M / yr34.7%
15,698 members £3.67M / yr45.1%
20,402 members £4.78M / yr20.2%
9,138 members £2.14M / yrOTHER (e.g; Legal, Contents)
50.5%
37,882 members £8.87M / yr39.8%
15,078 members £3.53M / yr35.2%
13,330 members £3.12M / yr25.0%
9,471 members £2.22M / yr
Energy Insights
| Metric | % of Members | Member Count | Est. Annual Spend |
|---|---|---|---|
| Energy Switching Intent | 38% | 28,508 | £37.6 M |
| Renewable Tariff Adoption | 23% | 17,255 | £22.8 M |
| Smart Meter Installed | 78% | 58,517 | £77.2 M |
| High Bill Concerns | 68% | 51,015 | £67.3 M |
*Based on 75,022 members and an average annual energy spend of £1,320 per property.
Member Legal Services
| Legal Requirement | Member Type | Member Impact | Support Needed | Opportunity for Legal Partners |
|---|---|---|---|---|
| Section 8 & Section 21 Notice Support | Landlords | Over 40% of landlords are unsure about notice formats, expiry rules, and compliance timelines. | Notice drafting, legal checks, representation in court where needed. | Provide fixed-fee notice prep services and early-stage advice clinics. |
| Eviction Defence & Possession Claims | Tenants | Tenants often lack support when facing eviction notices or unlawful possession claims. | Representation, mediation, defence advice, rent repayment guidance. | Offer tenant-side legal defence and become listed in TLA’s Tenant Legal Referral Panel. |
| Tenancy Agreement Compliance | Both | 30% of landlords and tenants use outdated agreements or don’t fully understand their rights. | Contract reviews, clarity on fair clauses, rights, and termination conditions. | Offer free tenancy agreement audits and post-signature compliance packs. |
| Deposit Disputes & ADR Support | Both | Deposit disputes make up 1 in 4 post-tenancy claims, often due to vague clauses or incomplete records. | TDS claim guidance, evidence collation, defence strategies, negotiation. | Act as an official deposit dispute partner for landlords or as a defence partner for tenants. |
| Disrepair & Maintenance Claims | Tenants | 1 in 4 tenants report disrepair concerns. Landlords often fail to respond within statutory timeframes. | Legal advice on compensation, urgent repairs, liability splits. | Provide a fast-response legal helpdesk for disrepair matters, and template bundles for landlords. |
| Licensing & HMO Compliance | Landlords | Many landlords remain unaware of selective licensing and local authority HMO rules. | Local licensing checks, submission support, appeals representation. | Deliver regional webinars or fixed-fee application packages for property managers and landlords. |
*Figures based on TLA internal survey data from over 75,000 UK landlords and tenants. Member type reflects primary party impacted.
AGE
Gender
Employment Status
**data correct as of April 1st 2025 – next update: July 1st 2025
TLA reaches its nationwide member base through a multi-channel strategy designed to keep landlords, tenants, and agents consistently informed, supported, and engaged.
Weekly Email Briefings (50,000+ subscribers / 42% avg open rate)
Quarterly Compliance Bulletins (Landlord and tenant-specific)
Webinars & Live Q&A Sessions (200–500 attendees per event)
Member WhatsApp Groups by region
On-Demand Resources: Legal templates, calculators, tenancy guidance
The Landlord Association’s digital hub serves as the first port of call for thousands of users every month seeking legal help, regulatory updates, and support services.
Monthly Visitor Sessions: 142,000+
Top Pages: Deposit disputes, Section 21 guide, Landlord Insurance
Avg. Time on Site: 3m 12s
Bounce Rate: 9%
Search Rank: Top 5 for “landlord legal support UK”, “free tenancy templates”
TLA has strong penetration in high-density rental markets and is actively expanding regional partnerships to improve local legal, energy, and maintenance services.
Top Member Regions: London (19.8%), South East (14.7%), South West (10.4%)
Growth Targets 2025: North West, Midlands, and Yorkshire expansion
Goal: Appoint Regional Service Partners and Legal Panels by Q4 2025
TLA is driven by the real needs of its members, which shapes our partner priorities:
65%+ of landlords seek better insurance or boiler cover within 6 months
42% actively want legal support for Section 8/21 or deposit disputes
1 in 4 tenants need advice on rent increases and disrepair issues
Growing demand for AI-powered compliance checks & template automation
High engagement for guides on energy efficiency and EPC updates
Partnering with TLA provides access to a targeted and engaged audience within the UK property sector. Opportunities include:
Sponsored content and newsletters
Webinars and educational sessions
Exclusive member offers and discounts
Advertising on our website and social media platforms
We are committed to building mutually beneficial relationships that deliver value to our members and partners alike.
For partnership inquiries and further information, please contact:
Email: partnerships@landlordassociation.org.uk
We look forward to exploring opportunities to collaborate and support our members together.
Providing expert legal resources, guidance, and support for UK landlords and tenants to ensure compliance, protection, and peace of mind
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