Buy-to-let lender launches new platform to streamline landlord mortgage applications

Summary: OSB Group has introduced Rely, a dedicated buy-to-let lending platform designed to simplify and speed up the mortgage process for brokers and landlords. The new service aims to support a wide range of investors, from first-time landlords to large-scale professionals, with enhanced technology and reduced paperwork.

OSB Group launches Rely to improve buy-to-let lending

OSB Group has launched Rely, a specialist buy-to-let lender aimed at providing a faster, simpler mortgage journey for brokers and their landlord clients. This new platform follows an extensive pilot involving 50 broker firms and feedback from over 500 brokers who have already submitted successful applications.

The introduction of Rely is intended to cater to a broad spectrum of landlords, from those entering the market for the first time to experienced professional investors looking to expand their portfolios. Brokers can quickly register through a streamlined four-minute process to access the new range of products and features available on the Rely website.

Features designed to support landlords and brokers

Rely offers several improvements over traditional buy-to-let lending processes. These include:

• Reduced paperwork, easing administrative burdens for brokers and landlords.
• No requirement for a separate legal panel when dealing with limited companies.
• A wide variety of mortgage products tailored specifically for property investors.

The platform integrates with 18 partner services, allowing Rely’s buy-to-let experts to assist brokers with more complex or unusual cases that may require additional guidance.

Strategic brand changes within OSB Group

With the launch of Rely, OSB Group has designated it as their dedicated buy-to-let brand. This strategic move allows the Precise brand to concentrate on residential and bridging mortgages. Consequently, buy-to-let products previously offered under Precise will be withdrawn.

Additionally, the Kent Reliance for Intermediaries (KRFI) brand will be retired for new business, with an official announcement regarding this change to be made in due course.

Industry perspective on Rely’s impact

Adrian Moloney, Group Intermediary Director at OSB Group, emphasises the benefits Rely brings to brokers and landlords. He states:

“Rely provides brokers with simpler, faster and more predictable lending journeys, offering product choice, value and confidence across a broad range of buy-to-let scenarios. Using data-driven lending decisions, it enhances our ability to streamline every broker touchpoint—from underwriting and valuation to risk assessments and document handling.”

“Rely is an absolute game changer that utilises technology to do the ordinary, whilst freeing our people to do the extraordinary.”

Implications for landlords and brokers

The launch of Rely reflects a broader trend in the mortgage market towards digitisation and efficiency, which landlords and brokers should welcome. By reducing paperwork and simplifying legal processes, Rely aims to make buy-to-let lending more accessible and less time-consuming.

For landlords, especially those managing multiple properties or complex portfolios, this could mean quicker mortgage approvals and more tailored product options. Brokers benefit from enhanced support for complex cases, potentially improving client satisfaction and business growth.

Landlords considering new buy-to-let investments or remortgages should discuss the Rely platform with their mortgage broker to explore whether its products and streamlined processes suit their needs.

Conclusion

OSB Group’s launch of Rely marks a significant development in buy-to-let lending, promising a more efficient and user-friendly experience for landlords and brokers alike. As the private rented sector continues to evolve, such innovations will be key to supporting landlords in managing and growing their property investments effectively.

Keywords: buy-to-let lending, OSB Group, Rely mortgages, landlord mortgage applications, buy-to-let brokers, property investors, mortgage platform, landlord finance

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