## Strong Increase in Homes for Sale Marks Start of 2026

New data from property portal Zoopla reveals that the UK property market has made a notable recovery in early 2026. The average estate agent now has 32 homes listed for sale, the highest number recorded in early January since 2018. This surge in available properties provides greater choice for buyers and reflects a market regaining momentum after a subdued end to 2025.

Although buyer demand has increased, it remains around 10% below the levels seen at the start of 2025. However, demand is more than 20% higher than at the beginning of 2023 and surpasses pre-pandemic levels recorded between 2017 and 2019. This trend indicates a stabilising market with renewed interest from prospective purchasers.

## Regional Variations Highlight Market Dynamics

The rise in homes for sale is particularly pronounced in London, where listings are up 16% compared to last year, followed by the South East with a 9% increase. These southern regions were most affected by uncertainty stemming from the 2025 Autumn Budget, which caused a slowdown in sales during the final months of last year. As a result, more properties have carried over into 2026, contributing to the higher inventory.

Richard Donnell, executive director at Zoopla, commented: “After a sluggish end to 2025 it is positive to see a strong rebound in buyer demand over the first weeks of the year across all parts of the country. Growing numbers of homes for sale is evidence of a strong underlying appetite to move home for many households.”

## Implications for Landlords and Sellers

The current market conditions vary significantly across the UK, and sellers need to consider these differences carefully when planning to move or sell property in 2026. In much of southern England, the increased choice means buyers are more price-sensitive and have greater options. Donnell advises: “Achieving the best result depends on setting a competitive asking price and attracting early interest. Homes priced too high often take longer to sell and at the risk of achieving a lower price.”

In contrast, other regions experience a degree of scarcity, but sellers must remain realistic about pricing. The market is described as stable rather than booming, with buyers active but cautious. “Homes that are well-presented and realistically priced continue to sell, while those priced optimistically will take longer and may need price reductions to attract interest,” Donnell added.

For landlords considering selling or letting, understanding these regional nuances and buyer behaviours is essential. Pricing strategies and property presentation will be key factors in securing timely sales or lettings in the months ahead.

## Market Outlook for 2026

The early signs of 2026 suggest a property market that is recovering steadily, with increased supply and buyer interest balancing out after a period of uncertainty. While demand has not yet returned to 2025’s peak levels, the upward trend compared to 2023 and pre-pandemic years is encouraging. Landlords and agents should prepare for a market where competitive pricing and realistic expectations will drive successful transactions.

Suggested internal link anchors
– UK property market 2026
– buyer demand trends
– regional property market variations
– pricing strategies for sellers
– property presentation tips
– impact of Budget uncertainty on property sales
– market stability and buyer behaviour
– selling property in southern England
– property listings growth
– estate agent market data
– home sales outlook 2026
– landlord property sales advice

TLA update

TLA is launching a new Trusted Partners Hub in Q1 2026, featuring verified and approved service providers selected to support landlords, tenants, and property management businesses. We are inviting legal, trades, insurance, financial, mortgage, tenant screening, and other service providers to register their interest here: https://landlordassociation.org.uk/become-a-tla-service-partner/